I help new companies ship products that customers actually want.
More specifically, I provide strategy and execution to early-stage startups with a focus on product, customer acquisition, and UX. I also run UX NY, one of NYC's largest User Experience organizations. Previously, I led the team that built all of Bon Jovi's web properties and co-founded Flywheel (formerly known as Cabulous), which is changing the way you hail a cab and making ground transportation more efficient worldwide.
Beyond my day-to-day work, I'm also involved in the NYC startup community via DFJ Gotham Ventures and Startup Bus. In spare time, I try to find time to write (essays, passive-aggressive texts to my mother, sloppy n00b code) and am attempting to dabble in real estate. I'm also fascinated by 3D printing, life extension, and behavioral psych.
I care about products that transform large industries in meaningful, positive ways. My worldview is such: that the best software in the world is created through the lenses of psychology and anthropology; that only with deep knowledge of people's behaviors, motivations, and habits can anyone properly change the status quo.
Created by Men, Women Now Playing Public Diet Game
New York Magazine
Startup Stories: Connecting Cabs and Customers
The White House Official Blog
Today's Forecast: Sunny with a high chance of shameless self-promotion
Last year, I teamed up with Toby Matejovsky and Alex Tandy to win the Doritos 5K prize at the Spotify Music Apps Hack Weekend for building Songjitsu, a music-based social game built on Spotify's API and modeled after Apples to Apples.
In January, I won the the NJ Tech Meetup/SorinRoyerCooper web design competition. The new site is currently in production. Does this mean I can't talk shit on Jersey anymore?